Women Who Wear the Pants Don’t Take Them Off

couple in bed 300x240 Women Who Wear the Pants Dont Take Them OffAt least according to a new study published in the Journal of Sex Research — and who knew there was a Journal of Sex Research? Did you?  I sure didn’t.  I thought everyone learned through the Letters to the Editor of Playboy. Maybe I should reconsider my research agenda.

Anyway, according to the researchers, women who wear the pants in the family are 100 times less likely to have sex than women who share decision-making with their husbands.

I haven’t read the original article (my university would probably fire me if they caught me reading it from the university database), but it seems there are major flaws in their research.  Not the least of which is I know lots of strong women who wear the pants (or at least assert themselves effectively in household decision.

Who Wears the Pants in the Family

As baby boomers, most of us remember male-centered households.  My dad made ALL the decisions including what we ate for dinner, where we lived, what we drove, and where we went to school.  We weren’t consulted for much of anything — including deciding on a major in college (except for me; the rebellious child).

In some cultures, women made most decisions or were at least vocal in these decisions.  Some households, that’s all there were –  women.

Of course, much of this resulted because men were the breadwinners and women, if they worked at all, earned a few dollars to supplement their husband’s income.  Growing up, that seemed normal.  In fact, one of my professors in college said we were just there to get MRS. degrees — not seriously thinking of pursuing careers.

Over the years, things changed.  Now, more than 30% of women earn more than their husbands — nearly double the rate from just a generation ago.  And the recession amplified these numbers as mens’ jobs were hit harder with layoffs.

Correlation Between Decision-making and Sex

While it’s easy to jump to the conclusion that sex suffers in a relationship where women wear the pants, I’m not sure that’s an accurate interpretation of the research.  Here are some alternate explanations:

  • The study involved African women and it’s unclear whether the results would be the same among a US population.  I’m not sure why they chose to look at African women (NOT African Americans), but they said the decision-making style is more clear-cut there involving either joint decision-making or female dominant decisions.
  • Women may assert their right to say NO more often.  Hence they’re having less sex because they WANT less sex.
  • Women maybe stepping out more when they make more, according to an article in Bloomberg (and you can certainly ask the question why this conservative business magazine is talking about sex).

Your Turn

What do you think?  Maybe the whole thing is just a spurious correlation — meaning that sex and who wears the pants don’t really have any relationship.

 

Starting a Small Business: Challenges and Opportunities

Have you ever thought about starting your own business … being your own boss … getting out from the humdrum of your current job. Now might be the best time to take the plunge. Here are some of the reasons why owning your own business might make sense:

  • The new HealthCare Law eliminates a common concern of folks starting a small business — how do I pay for healthcare especially if I have a pre-existing condition or someone in my family does.
  • A recession has a way of leveling the playing field somewhat.  Many new companies grow during slow economic times — Apple is a good example.
  • If you’re out of work anyway or under employed, this might be the fastest way back to full-time employment.
  • Small business is cool today in a way it hasn’t been in years.  American Express, for instance, has its Open Forum program bringing a ton of resources to small business including expert advice, networking, and more.

So, how should you go about starting a new business?

Evaluate Your Strengths and Weaknesses

Are you the kind of person who can see projects through or do you lose steam after a few weeks?  Do you jump out of bed on days you know you have a lot to accomplish or do you dread getting up?  Are you a self-starter or do you need someone else setting deadlines and pushing you?  Starting a small business can be a little lonely and it’s not all fun.  You have to be willing to put your small business first, at least in the beginning.  There are likely NO days off at first.

Are you the kind of person who loves a challenge?  Owning a small business is hard and even a successful small business has its ups and downs.  You can’t get frustrated and give up every time a project doesn’t work out the way you’d hoped or when you have a great month only to have a lousy month the next month.  Also, don’t think you’ll ALWAYS be able to figure out what went wrong so you can fix it next time.  Sometimes Sh*# happens.

Do you have a couple of months salary saved up?  Investors are not going to be interested until you have something concrete to show them — results not plans.  They also like to see the business taking very little for personal use and spending most of the income to grow the business.

Do you have something your passionate about? Running a small business is hard, you’ll spend 60-70 hours a week doing it (at least at first), its frustrating, and its expensive.  You’d better have something you LOVE to compensate for all that.

Discuss Your Ideas with Your Friends and Family

These people will be your support mechanism once you start your small business, so its good to have them behind you.  Also, they may have valuable ideas, especially if they look like your prospective consumers.  Use them as a sounding board for your ideas.

Talk to an Expert

Use Open Forum or your local Small Business Development Center or SCORE to help you understand the steps involved in starting a small business.  Maybe the local college has some business students who can give you some advice or develop your idea as part of a course.  Talk to folks who already own small businesses and to prospective competitors, especially if they are in a different location where you won’t be trying to take business away from them.  And, don’t forget to talk to us — your community.  We’re here to support you and give advice.  I also blog on marketing at Hausman Marketing Letter and blog on blogging (and e-commerce and social media) at Let’s Blog for Money.  I also host “Ask a Marketing Expert” every Friday on the fanpage for MarketingThatWorks.TV, just look for the EVENT or become a Fan (LIKE) and you’ll get notifications before the event.  I’m sure other community members would also be willing to help and they’re welcome to comment here with their website.

Business Plan

All these should be completed before you start on a formal business plan. Why? Because a business plan is very structured and not a good activity for deciding whether to do a business in the first place.  Plus a business plan is very time-consuming and, if you don’t have the earlier elements, it’s a waste.

So, what do you think? Is a small business right for you?

Have more questions on getting started, post them in comments to this post?

Enjoy.

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Image: Simon Howden / FreeDigitalPhotos.net