While the numbers might surprise younger folks, over 1/3 of Internet users are baby boomers, according to a study by the Pew Research Center. And, more baby boomers are flocking to social networks once thought as the bastions for 20-somethings, including Facebook and Twitter.
Baby boomers use email and social networks to get pictures of their kids and grandkids, stay up-to-date on family activities, and reconnect with long-lost friends. They’re also using social networks as a way to build community, providing not only support for each other, but giving them a digital voice.
Active Empty Nesters
Membership in Active Empty Nesters has increased dramatically since it’s launch in April. The site brings together baby boomers to discuss issues they care about — a goal similar to this blog. Active empty nesters allows members to find and share with friends similar to them — including issues of health, kids and grandkids, and build community with like-minded folks.
Few social networks provide opportunities for baby boomers, with interests and concerns very different from those shared in other social networks. And, a unique aspect of Active Empty Nesters is they provide blogging platforms for members. This allows members to share more deeply than other social networks and create a personal brand without the hassle of learning blogging technology.
According to founder, Ron Mercier:
The interest goes far beyond just socializing, it also confirms members are seeking interest groups and activities targeted for their age group. We are introducing content contributors to the site who will discuss topics and form interest groups for the members. Our goal is to get our message out to this population in as many ways as possible.
Baby Boomers a Force Online
Baby boomers are using their numbers to become a force online. Whether that force is used to create an online home business or share their passions, baby boomers are mastering online technology to develop a digital voice.
Active Empty Nesters is just the newest of a number of social networks helping baby boomers create online community. Eons (at http://www.eons.com) has been around for years. And blogs like BoomerGirl and All the Single Girlfriends aim at building community among boomer women.
Baby Boomers Refuse to Age Gracefully
Baby boomers refuse to repeat the pattern developed by earlier generations. We’re more vibrant, more active, more affluent, more involved, and more tech savvy. What else would you expect from a generation that redefined every age and changed the face of society — from the sexual revolution to changing definitions of retirement.
So, don’t expect us to fade into oblivion as more of us approach 65. We’re a force to be reckoned with.
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